For partners · vendor network

Get in front of veterinary's most engaged buyers.

Reach practice owners actively investing in their practice, through a trusted shortlist, not a cold ad. Pay nothing for 6 months. The channel pays for itself as deals close.

Claim your founding spot →See how it works
✓ Any company serving veterinary practices can apply✓ Founding partners get priority placement
Why partners join
Members come to you pre-qualified.
Through a recommendation they trust (from the hotline, the directory and the library), not an ad they scrolled past.
Where members come from
One connected audience of practice owners.

VSN members are recruited from the Veterinary Business Institute audience (its podcast, events and webinars), and they join specifically to invest in their practice.

Veterinary Business Institute The VBI Podcast VBI Events & Webinars The VSN Member Community
100% intent-driven traffic: every lead you get is a member who asked about your category. We don't sell ad impressions.
Our founding partners
The first names in the directory.
EK
Ekwa Marketing
Marketing · Client acquisition

20+ years of healthcare-practice marketing: SEO, websites and patient acquisition. Founding member offer: $250 off each of the first 2 months.

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Your company here
Founding cohort · Priority placement

Founding partners get priority placement in the directory launch and the founding fee waiver. We're building a hub of the experts and companies that serve veterinary practices; claim your founding spot early.

How it works
A recommendation members trust
1

You apply

Tell us your category and the exclusive deal you'll offer members.

2

We vet and list you

A profile, a Verified Partner badge, and searchable placement in your category.

3

Leads route to you

Member inquiries arrive with a dashboard and conversion data.

What you get
A buying audience, on a trusted shortlist

Profile & placement

A dedicated profile and searchable spot in your category.

Lead flow

Member inquiries with a dashboard and conversion data.

Verified Partner badge

Credibility from a vetted shortlist, not an open marketplace.

Podcast & events

Guest and speaking slots across the VBI network.

Co-marketing

Co-branded case studies and newsletter mentions.

A buying audience

Owners reached across the Veterinary Business Institute ecosystem.

The heart of the deal
What you offer members

Every partner gives VSN members an exclusive discount or benefit, better than your standard pricing.

An exclusive member discount

A discount or benefit at least as good as any offer you make to comparable customers.

Stay reachable

A booking link members can use, with a response within one business day.

Honor the deal

Keep your member benefit live; any change comes with 30 days notice.

Live example: our founding partner's offer
Ekwa Marketing: $250 off each of the first 2 months
The bar for a founding-partner deal: real, exclusive, and better than standard pricing. Members often cover their dues with one deal.
What it costs
Build your pipeline first, pay later

Same Featured Partner benefits at every phase. Annual pre-pay unlocks at month 7.

Months 1–6
Founding-cohort waiver
$0
Build your pipeline first, pay later.
Apply for founding
Months 7–12
$49/mo
Founding locked rate.
Apply
Month 13+
$199/mo
Featured Partner rate · or $1,990/yr (2 months free).
Apply
Founding partners get priority placement in the directory launch · $50 credit for every paying member you refer.
Who we're recruiting
Every category that serves a veterinary practice.
Veterinary supplies & distributorsEquipment & clinic build-outsPractice-management softwareBilling & credentialingHR, payroll & complianceClient financingPhones, call-tracking & AICoaching & consultingContinuing educationAccounting, tax & CFO
Fit check
Is this a fit?

For you if

  • You sell to veterinary practices (software, supplies, equipment, services)
  • You can offer members a genuine deal
  • You can respond to leads within a business day

Not for you if

  • You can't beat your standard pricing for members
  • You want a passive ad you never follow up on

Partners with teaching chops can also contribute content, same quality bar as experts. See our experts →

Become a founding partner.

Apply now to lock the founding ramp ($0 for 6 months) and priority placement in the directory launch.

Claim your founding partner spot →